An Ode to a Box
“The primary role of a corrugated box
is to contain and protect the contents.
Today it is also a dynamic marketing tool
for the branding game.”
John Widera, Entrepreneur
A corrugated box is like a jewel. Most of its value is in the eyes of the beholder. That means, the package must have a relationship with the brand. If you think box-makers are just creating a commodity, that is like saying Mickey Mouse is just ink on paper. You’re disregarding 95-percent of what we are producing and selling.
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